Brands like Bands, which has long been making waves internationally, will reach Sao Paulo, Brazil this April 26th.
Founded by European innovator Fernando Gaspar Barros, what began as an innovative idea in Europe has evolved into an international phenomenon. Started on the idea that many musicians are also full-time professionals, the company is taps into the importance of company cultures within enterprises.
At the festival, engineers, team leaders and developers take the stage to express a different side of themselves.
Fernando first saw while working at Microsoft, where he helped lead innovative cultural initiatives, including collaborations with Abbey Road Studios and European creative programs. That experience helped shape his belief that creativity is not separate from business—it is essential to it.
In 2026, Brands Like Bands will travel across seven countries and eight cities, including Porto, Lisbon, São Paulo, Florence, Barcelona, Berlin, London, and Oulu.
Here, the country of Brazil stands out as a key milestone in the festival’s global expansion.
The arrival in São Paulo is more than just another tour stop, it represents a strategic and cultural leap. Brazil’s deep-rooted musical identity, combined with its dynamic corporate ecosystem, makes it an ideal stage for the festival’s mission. In a country where music is embedded in everyday life, the concept of workplace bands resonates naturally.
By entering Brazil, Brands Like Bands is not just exporting a format, it is also integrating into a vibrant cultural landscape where rhythm, collaboration, and expression already thrive.
At its heart, Brands Like Bands challenges traditional notions of workplace engagement. Instead of team-building exercises confined to offices, it offers a shared, emotional experience on stage.
Over the years, the festival has hosted performances alongside major global acts such as Muse, Duran Duran, and Post Malone, including appearances at Rock in Rio. These moments reinforce the idea that corporate musicianship can stand shoulder-to-shoulder with mainstream talent.
But the real impact lies beyond the stage. The festival creates connections that transcend professional boundaries. Stories like that of two participants who met at the event in Lisbon and later returned as a family illustrate how creativity fosters genuine human bonds.
The expansion into Brazil comes at a time when companies worldwide are rethinking how to engage employees and build meaningful cultures. In increasingly hybrid and fragmented work environments, shared creative experiences are becoming more valuable than ever.
Brazil offers fertile ground for this vision. With its strong emphasis on community, music, and collaboration, it provides the perfect environment for Brands Like Bands to grow—not just as an event, but as a movement.
