Panama-based GITP Ventures, an investment firm with offices in Colombia, in April announced its investment into startup Arlene.
Arlene is an advertisement monetization platform that brings together publisher supply and advertiser demand, presenting a marketplace across ad placements. In particular the platform is focusing on the XR space.
The startup has raised $250,000 since its founding. The round of funding also included investments from MathCapital and other undisclosed angel investors.
Said Michael Puscar, President of GITP Ventures, “Advertising is everywhere around us except in the XR space.”
Mr. Puscar is also the Founder of Oiga Technologies. Earlier he had founded the company Yuxi Pacific, which had been acquired.
“GITP Ventures provides our business with capital and strategic resources, while Oiga adds expertise in machine learning and big data that will help take our technology to market”, added Arlene Co-Founder Bob Reisenweber.
“As we develop a platform to help scale and monetize the XR industry, we’re excited to partner with GITP Ventures and Oiga Technologies.”
Bob Reisenweber had earlier worked as an Investment Banker at UBS after graduating from the Wharton School.